Redefining Loyalty: A Fintech Transformation

/Client

Astropay

/Service

Product Design

/Year

2023

lotties

Level uploader

AstroPay is a digital wallet that facilitates cross-border transactions.

We redesigned and optimized AstroPay’s incentive program. We gave a new life to this core function and delighted users with a world-class rewards experience.

AstroPay is a digital wallet that facilitates cross-border transactions.

We redesigned and optimized AstroPay’s incentive program. We gave a new life to this core function and delighted users with a world-class rewards experience.

astropay-home

Home

astropay-levels

Levels

Rewards are a vital part of what hooks AstroPay users and promotes loyalty.

Our challenge was to ensure that rewards offer real, tangible value and encourage users to keep using AstroPay’s services regularly.

astropoints

Learn how to earn Astropoints

lotties

Lotteries

Reimagining loyalty in fintech.

To achieve this, we first obtained a clear picture of how the existing rewards system operated, how it was built, what competitors are doing, and what users value. We then used this information to reimagine the optimal value-driven reward system. This includes product integration, notifying users of new rewards, and determining the various reward offerings. The revamped rewards system is aimed to enhance user satisfaction and loyalty, driving increased user retention and engagement, ultimately contributing to AstroPay’s sustained growth and success.

astropay-components

Components

astropay-store

Passion store - Rewards Marketplace

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Flexxi's talented team not only exceeded our expectations but also brought a fresh perspective to our project. Their innovative approach and attention to detail transformed our vision into a stunning reality.”

Ignacio Martinez

VP Product at Astropay

Ignacio Martinez

VP Product at Astropay

“Flexxi's talented team not only exceeded our expectations but also brought a fresh perspective to our project. Their innovative approach and attention to detail transformed our vision into a stunning reality.”

Flexxi's talented team not only exceeded our expectations but also brought a fresh perspective to our project. Their innovative approach and attention to detail transformed our vision into a stunning reality.”

Ignacio Martinez

VP Product at Astropay

Challenges section

astro-promos

Promos

/Team

Allie Vogel

Jules Newland

Ashton Korsani

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